only at denny's. the sleep number bed. with the sleep number bed, it's not about soft or firm. it's about support where you find it most comfortable. the magic of this bed is that you're sleeping on something that conforms to your individual shape. this is your body there. you can see a little more pressure in the shoulders and in the hips. now you can feel what happens as we raise your sleep number setting and allow the bed to fill in to the contours of your body. oh, yeah. wow! that feels really good. it's hugging my body. with our bed, you change the setting to something you like. in less than a minute i can get more support. if you change your mind once you get home you can adjust it. your body changes over time. the bed can adapt with you. not only does it work for you today, but it's going to work for you 20 years from now. so whatever you feel like, the sleep number bed's going to provide it for you. now, sleep number redefines memory foam, combining coolfit gel foam with sleep number adjustability. during our white sale, receive $400 in free bedding. only at the sleep number store, where queen mattresses start at just $699.